Norlida Azmi
Chief Talent Officer

Norlida Azmi joined UEM Group on 10 October 2014 as UEM Group Chief Human Capital Officer and assumed the role of Chief Talent Officer for UEM Sunrise as well on 22 January 2016. She continues with the focus to bring transformation in the human capital agenda to build competencies, capabilities, capacity and culture for UEM Sunrise as well. Prior to joining UEM Group, Norlida was the Global Head of Talent Management at Abu Dhabi Islamic Bank (“ADIB”) based in Abu Dhabi where she established and implemented an integrated talent management framework to support the bank’s global ambition.

Prior to that, she spent 20 years mostly in the financial institution industry with companies including Citibank in Malaysia and Singapore, Standard Chartered in Singapore and London, Samba Financial Group in Saudi Arabia, Commercial Bank of Qatar Group in Qatar before joining ADIB. She carries a wealth of knowledge and proficiency spanning human capital management, strategic business planning and implementation, relationship management and risk management, corporate communication and policy implementation.

Norlida graduated with a Bachelor of Science (Computer Science) and Masters in Business Administration (Finance) from Northern Illinois University, Illinois, United States of America in 1983 and 1985 respectively.