Managing Director/Chief Executive Officer
Age: 55 Gender: Male Nationality: Malaysian
Date of Appointment
17 November 2025
Academic/Professional Qualification/Membership
Master of Business Administration, Massachusetts Institute of Technology, United States of America
Bachelor of Science in Economics and Accounting, University of Bristol, United Kingdom
Skills and Experience
He brings with him 30 years of extensive experience in corporate leadership, financial management, strategic planning and corporate operations management across real estate, hospitality, automotive and infrastructure sectors.
He previously served as the Chief Operating Officer of DRB-Hicom Berhad from 2016 to 2022, where he oversaw the group’s property development, hospitality and concession businesses, in addition to driving several key strategic initiatives. His experience also extends to a board role at Proton Holdings Berhad from 2017 to 2021, where he contributed to Proton’s strategic growth and transformation initiatives.
He began his career in the corporate and financial advisory field before joining Pernas International Holdings Berhad (now renamed Tradewinds Corporation Berhad) in 2003 where he rose to become Group Chief Financial Officer.
He later served as the Chief Executive Officer of Tradewinds Hotels and Resorts Sdn. Bhd. from 2005 to 2008, and subsequently led the then publicly listed Tradewinds Corporation Berhad through its transformational phases as the Group Chief Executive Officer from 2008 to 2015.
In 2015, he moved to Malakoff Corporation Berhad and served as Executive Vice President, Corporate, focusing on business strategy and operational transformation until 2016.
Directorships In Public Companies And Listed Issuers In Malaysia
NIL
Other Public Companies:
NIL
Chief Financial Officer
Age: 51 Gender: Male Nationality: Malaysian
Date of Appointment
1 August 2023
Academic/Professional Qualification/Membership
Fellow of CPA Australia (“FCPA”)
Chartered Accountant, Malaysian Institute of Accountants
Bachelor of Accountancy, Universiti Teknologi Mara ("UiTM"), Shah Alam, Selangor
Diploma in Accountancy, Institut Teknologi MARA, Segamat, Johor
Skills and Experience
Hafizuddin has more than 21 years of experience in strategic planning, venture capital, equities, capital markets, and mergers & acquisitions ("M&A").
Prior to joining UEM Sunrise, he held senior roles in major public and private institutions in Malaysia, including Director of Finance at Khazanah Nasional Berhad, Group Head of Strategy at QSR Brands (M) Berhad, Chief Treasury Officer at Berjaya Corporation Berhad and Head of Treasury at Permodalan Nasional Berhad. He began his career with Ernst & Young.
Hafizuddin was appointed as Officer-in-Charge ("OIC"), covering the role of Chief Executive Officer ("CEO") for 11 months. In this capacity, he provided strategic leadership and oversight of the Group's operations, supporting business continuity and the execution of the Group's priorities.
His responsibilities include driving financial discipline and business sustainability, overseeing financial reporting controls, upholding legal and governance standards and steering strategic procurement initiatives.
He also leads the company's international business and market development agenda, strengthening UEM Sunrise's growth opportunities and value creation beyond the domestic market.
Directorships In Public Companies And Listed Issuers In Malaysia
NIL
Other Public Companies:
Sunrise Berhad
UEM Land Berhad
Chief Marketing Officer
Age: 58 Gender: Female Nationality: Malaysian
Date of Appointment
15 April 2024
Academic/Professional Qualification/Membership
St Xavier’s Institution
Skills and Experience
Emily brings more than 35 years of experience across the real estate and property development value chain, with deep expertise in township planning, commercial and residential developments, property investment management, marketing and customer service innovation.
Prior to joining UEM Sunrise, she served as Director of Property and Project Investments at Eastern & Oriental Berhad.
During her tenure with Eastern & Oriental Berhad, she held several key management roles including as Senior General Manager in Property and Projects Investments, Group General Manager in Retail and Commercial Assets, Group Head of Retail and Assistant General Manager in Leasing and Marketing.
Emily currently heads UEM Sunrise's Marketing and Customer division. In this role, she leads brand positioning, sales and marketing strategy and customer service delivery.
Directorships In Public Companies And Listed Issuers In Malaysia
NIL
Other Public Companies:
Sunrise Berhad
Chief People & Technology Officer
Age: 56 Gender: Female Nationality: Malaysian
Date of Appointment
1 December 2021
Academic/Professional Qualification/Membership
Chartered Secretaries & Administrators, MAICSA/TAR College, Kuala Lumpur
Diploma in Business Management, TAR College, Kuala Lumpur
Skills and Experience
Peggy brings over 30 years of experience in human resource management, with broad expertise across key HR disciplines and a strong track record in leading transformation.
Her experience spans diverse sectors, including information technology, oil and gas, shared services, insurance, telecommunications, transportation, power, banking, property, securities and retail, across global, regional and local roles.
Prior to joining UEM Sunrise, she held senior HR leadership roles at AIA Berhad, Shell Business Service Centre, Shell Information Technology International and Siemens Malaysia, among others.
Peggy was appointed as Chief People Officer on 1 December 2021 and redesignated as Chief People & Technology Officer on 1 June 2026.
She currently leads the People and Organisation division, with oversight of People & Culture, Digital & Technology Innovation, Corporate Property Management and Auxiliary Police.
In this role, she drives the integration of people, culture and technology strategies to strengthen organisational performance, governance and workplace effectiveness, while supporting sustainable and compliant business practices.
Directorships In Public Companies And Listed Issuers In Malaysia
NIL
Other Public Companies:
NIL
Chief Ventures & Investments Officer
Age: 51 Gender: Male Nationality: Malaysian
Date of Appointment
1 June 2025
Academic/Professional Qualification/Membership
Master of Science in Islamic Finance, International Centre for Education for Islamic Finance (“INCEIF”)
Bachelor of Commerce (Accounting / Finance), University of Melbourne
Skills and Experience
Azmy brings more than 25 years of experience in corporate finance, investor relations and strategic planning.
He has played a key role in several major milestones for UEM Sunrise, including the listing of UEM Land Holdings Berhad on Bursa Malaysia in 2008, the merger with Sunrise Berhad in 2011 and the formation of strategic joint ventures such as Horizon Hills with Gamuda Berhad and Nusajaya Tech Park with CapitaLand.
Azmy was appointed as Chief Business Officer on 1 June 2025 and redesignated Chief Ventures & Investments Officer on 1 June 2026. He previously served as Head, Financial Controller 1.
He currently leads the Ventures & Investments portfolio, comprising Joint Venture Management, Strategic Commercialisation, Land Acquisition and Business Development.
In this role, he drives UEM Sunrise's long-term growth strategy by unlocking value from the Group's landbank, partnerships and business development ecosystem, while strengthening commercial outcomes and long-term value creation.
Directorships In Public Companies And Listed Issuers In Malaysia
NIL
Other Public Companies:
Horizon Hills Resort Berhad
ONE15 Marina Development Berhad
UEM Land Berhad
Chief Operations Officer, Township
Age: 56 Gender: Male Nationality: Malaysian
Date of Appointment
1 July 2022
Academic/Professional Qualification/Membership
Bachelor’s Degree in Engineering (Civil) from University of Malaya
Skills and Experience
Saniman has over 29 years of working experience across development, engineering, project planning, and quality assurance and quality control (QAQC), with deep expertise in township development, project delivery and construction management.
His experience in township development covers a diverse portfolio of residential, commercial and affordable housing products.
He was formerly the CEO of Cahaya Jauhar Sdn. Bhd., heading the development of state-related projects in Kota Iskandar, including the Johor State Government Offices in Iskandar Puteri.
Saniman currently leads UEM Sunrise's township business and operations, overseeing strategy, execution and portfolio growth. In this role, he drives the end-to-end delivery of large-scale township developments, with a focus on quality, cost discipline and timely delivery, infrastructure planning and long-term value creation.
He also provides broader oversight across the Southern region, ensuring alignment in execution and delivery across UEM Sunrise's development priorities.
Directorships In Public Companies And Listed Issuers In Malaysia
NIL
Other Public Companies:
Horizon Hills Resort Berhad
Sunrise Berhad
UEM Land Berhad
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