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Iskarnival Main Main 2018 Inspires Local Creativity Economy

Digital Media: ISKARNIVAL 2018 is back with the theme “Main-Main” (Play) from 8 to 9 December 2018 at Puteri Harbour in Iskandar Puteri, Johor. ‘Play’ is essential for constructing knowledge and development of social, intellectual, creativity, problem solving abilities and emotional well-being. Thus, the two-day festival will provide a platform for local initiatives and talents to explore and experiment based on the idea of ‘play’ for all ages. The seventh edition of ISKARNIVAL 2018 is aimed to not only promote the local creative talent industry but also to commemorate the first anniversary of Iskandar Puteri’s City status.

Full Release : KUALA LUMPUR, 5 December 2018 – UEM Sunrise Berhad (“UEM Sunrise” or the “Company”), one of Malaysia’s leading property developers and master developer of Iskandar Puteri, will be organising the annual ISKARNIVAL 2018 with the theme “Main-Main” (Play) from 8 to 9 December 2018 at Puteri Harbour to not only promote the local creative talent industry but also to commemorate the first anniversary of Iskandar Puteri’s City status.

The seventh edition of ISKARNIVAL celebrates Iskandar Puteri as a hub for innovation and creativity while acknowledging the significance of 'play’ mode in our daily lives. ‘Play’ is essential for constructing knowledge and development of social, intellectual, creativity, problem solving abilities and emotional well-being. Thus, the two-day festival provides a platform for local initiatives and talents to explore and experiment based on the idea of play for all ages. ISKARNIVAL Main-Main will showcase immersive experiences, imaginative performances, inspirational exhibitions, hands-on learning opportunities and diverse entertainment options for the whole family while forming a draw to local and regional tourists. This festival also serves as a platform to encourage cross-pollination of innovative ideas from local initiatives and empower talents within Iskandar Puteri and beyond as the creative industry is increasingly shaping the future economy.

UEM Sunrise’s Chief Marketing Officer, Kenny Wong Koon Keng said that the creative economy is shaping more Malaysian creators and artists into professionals, which will positively contribute towards the country’s overall economic well-being. “The creative economy includes economic sectors such as architecture, arts and crafts, computer games, design, fashion, film, music, performing arts, publishing, R&D, and software production,’’ said Kenny.

As the master developer of Iskandar Puteri, UEM Sunrise prioritises the development of physical infrastructure of the city as well as nurtures the creative industry ecosystem’s spectrum that ranges from creators to consumers. “Creative industries are a powerful force not only to fuel economic development but also to facilitate social and cultural change,” Kenny said, adding that by raising the profile of the creative economy, ISKARNIVAL Main-Main will help raise its potential and ensure its place on the national agenda. Over 50 exciting performances and activities has been organised at the annual festival. Music performances will include Zee Avi, the United States-based singer-songwriter whose fourth album is expected to be launched in early 2019; Lyia Meta, who recently made Malaysia proud when she was named recipient of World Music Artist Of The Year at the 2018 Josie Music Awards in the United States; and rapper Joe Flizzow, who won the Best South-East Asia Act at MTV Europe Awards in Spain.

Another highlight of ISKARNIVAL Main-Main is the Moscow Circus, which is a troupe of 40 elite performers from Moscow’s two most famous circus companies: the Bolshoi and the Nikulin. The entire performance will be staged in a 2,100-seater circus Big Top, which is the largest circus tent in Malaysia. Other performers will include Indie Band Hujan, Rap and R&B sensation, Zamaera as well as Man Bai, who is known for his self-titled first solo album, Kau Ilhamku in the 90s, and will be accompanied by Rahim Maarof. Dinosaur Kingdom is also making its way with 25 animatronic dinosaurs to Puteri Harbour with dinosaur-themed live shows, games, interactive rides, and educational booths for families with children. Festival-goers will also be kept busy with games and activities such as bamboo art, basket weaving, ceramic, comic, photography and sustainable crafts’ making workshops. All performances, activities, workshops, and bazaars will operate from 12:00pm right up to 12:00am on both days. Admission is free.

Meanwhile, at Sanrio Hello Kitty Town, the theme this season is “Come Out & Dance In Oz” - a nod to the beloved classic, The Wizard of Oz, but with a Hello Kitty twist. The main highlight will be a brand-new presentation by the team entitled the “Great Witch Musical”, a spectacular song-and-dance show which branches off into the various activities around the theme park. Young fans can also imagine their own adventures at the Land of Oz with Scarecrow and Tin Man-themed games on-ground and on social media (via the SANRIO HELLO KITTY TOWN Facebook page) or try their hand at different DIY activities with the chance to take home souvenirs they crafted themselves.

In addition, over at Thomas Town, new railway adventures await young visitors starting with story-telling sessions conducted by Mattel Southeast Asia’s popular storyteller, Terence S. Gill, who is back by popular demand, and fans also get the chance to win Thomas & Friends-themed prizes by answering trivia questions and joining other on-stage as well as off-stage activities. The adventure culminates with the “Mini & Mighty” exhibition, featuring 70-metre-high Thomas & Friends MINIS engines to charm fans of the tank engines, giving young fans the opportunities to pose with their favourite engine and post their wefies on the Thomas Town – Puteri Harbour Facebook page to win Thomas Town park passes and Thomas & Friends merchandise.

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