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UEM Sunrise Encourages Positive Youth Development Through Its Motivational Camp

Nusajaya, 24 March 2014: UEM Sunrise Berhad (“UEM Sunrise”), formerly known as UEM Land Holdings Berhad, the master developer of Nusajaya, one of the five key nodes of Iskandar Malaysia, through its corporate social responsibility initiatives programme, successfully organised its fourth year motivational camp for its PINTAR secondary schools’ students at Tiram Indah Village, Johor Bahru, during the school break today.

This year, the motivational camp is divided in two phases – students as well as their parents with a total number of 120 participants. The first phase was conducted on 22-24 march focusing on students aged 16-17 years old. Whilst the second phase which will be conducted in April will include the same group of students and the newest to this year programme is, the second phase will see the participant from their parents.

The motivational camp is aims to inspire the students to be well-rounded individuals and at the same time to enhance their self-confidence and potentials. Moreover, it is also a platform to guide the students to be more attentive while instilling awareness on the importance of education. The motivational camp was filled with mental and physical challenges as well as activities to foster discipline. The programme module was tailor-made to encourage positive values while fostering the importance of team work, time management, determination, perseverance and commitment.

Additionally, it taught them to be accountable for their actions whilst respecting others, particularly to their parents and teachers, who have been continuously providing them guidance, support, love and protection.

Muhamad Nor Fitri bin Norizan 17, from SMK Gelang Patah said, “Initially, when I was selected to attend this programme, I just wanted to have fun and not take this programme seriously. I imagined it to be very stressful and boring but I was wrong. It was totally different from what I had expected. The camp made me realised the importance of developing my own self- achievements. It was indeed very challenging yet fun where I gained valuable knowledge through its activities and I made a lot of new friends too.”

“Another wonderful experience that I gained during the programme was being chosen as the ‘Penghulu’ or the head for the male students. It helped me build my leadership skills and I am so happy to be part of the programme”, he added.

“I am very grateful to be chosen as one of the participants in this motivational camp and through these activities, I am ready to face the reality and manage my personal issues appropriately”, said Nurul Nabila Huda binti Ahmad, 17 from SMK Gelang Patah.

“Besides the academic excellence, it is a necessity for our youth to have the opportunity to grow towards physical, emotional, civic and social competence to ensure positive youth development. Moreover, youth development would require dependency on various group supports in particular from family, community and other institutions such as organised recreation and camp programme. This motivational camp, provides the students with the physical activities, develop creative self-expression, positive social interactions, competence and achievement as individuals as well as in groups”, said Encik Mohd Nadzari Haji Bachek, Senior General Manager Nusajaya, UEM Sunrise.

“As a caring and responsible corporate citizen, UEM Sunrise has responsibility not only to its employees, customers and investors, but also to the various communities in which it operates in. UEM Sunrise’s Corporate Social Responsibility (“CSR”) policy is focused on education and community building via educational programmes such as PINTAR programmes and other community engagement efforts”, he added.