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UEM Sunrise Encourages Road Safety Awareness Amongst Its PINTAR Schools At LEGOLAND Malaysia

NUSAJAYA, Tuesday, 27 May 2014: UEM Sunrise Berhad (“UEM Sunrise”), formerly known as UEM Land Holdings Berhad, the master developer of Nusajaya, one of the five key nodes of Iskandar Malaysia, in collaboration with PLUS Malaysia Berhad (“PLUS”) has successfully organised its fourth year road safety programme for its PINTAR primary schools at LEGOLAND® Malaysia today.

This year’s programme witnesses’ participation from 13 of UEM Sunrise PINTAR adopted schools as well as two of Iskandar Investment Berhad (“IIB”) PINTAR adopted schools, making it a total number of 175 pupils this year, the largest throng since the programme was first introduced in 2011.

The primary objective of the Road Safety Programme is to educate and train the young school children with appropriate road safety knowledge, skills and practical safety prevention measures. This is to ensure that the students are able to identify traffic hazards subsequently help them to self-regulate their behaviour based on the road and traffic environment’s inherent risks. Additionally, the programme also aims to instill sense of responsibility in the hearts and minds of the students as future independent road users. At the same time, it will also help to make our roads safer, in-line with the Government’s efforts to inculcate road safety consciousness amongst the public, starting with the younger generation.

The road safety programme comprises of two exciting, yet educational activities and offers a hands-on interactive learning experience including road safety talk, quizzes and mock test drive of LEGO® cars at LEGOLAND® Driving School.

During the road safety talk, the Malaysians Unite for Road Safety (“MUFORS”), spearheaded by PLUS, shared useful information and tips on road safety awareness. The students were also taught on relevant guidelines including types of traffic, basic road rules, signages as well as demonstration on appropriate behaviours inside and around vehicle.

At the Driving School, the driving activities offered the students a unique opportunity to drive in a true-to-life traffic circuit when they have to steer their LEGO® cars pass several road signages, traffic lights and other drivers, in order to qualify for their very own personalised LEGOLAND® Driving School’s license.

“The road safety issue has been aggressively discussed amongst Malaysian especially in recent years. Ultimately, it is the level of education and awareness itself, and more importantly for our children to seize these knowledge from a young age,” said Yang Berhormat Nusajaya State Assemblyman, Dr. Haji Zaini bin Haji Abu Bakar, during his launching speech.

“It is our hope that the lessons from this Road Safety Programme will be the practical platform to the young children as future road users, in order to help make our Malaysian roads safer. As a caring and responsible corporate citizen, we feel it is our responsibility to support and compliment the Government’s efforts to inculcate a higher level of awareness on positive road safety behavior to the younger generation of the community where we operate” said UEM Sunrise’s General Manager for Township, Infrastructure and Planning, Encik Rusli bin Zainal Abidin.