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UEM Sunrise Engages Parents Through Its Motivational Talk

• Under the Motivational Programme initiative, UEM Sunrise’s Motivational Talk enters its second year involving parents of its secondary PINTAR Adopted Schools’ students.

NUSAJAYA, Johor, 18 April 2015: UEM Sunrise Berhad (“UEM Sunrise”), the master developer of Nusajaya, one of the five key nodes of Iskandar Malaysia, organised the motivational talk for the parents of its PINTAR Adopted Schools’ students at Dewan Teater, Bangunan Dato’ Jaafar Muhammad, Kota Iskandar, today. The session which was attended by 20 parents was also joined by 67 students.

The UEM Sunrise PINTAR Adopted School ‘Motivational Talk’ was first introduced last year, aimed at developing stronger parent-student relationship and to encourage greater understanding in managing parent-student, as well as teachers’ expectations simultaneously.

Similarly this year, the motivational programme were divided into two phases – ‘Motivational Camp’ and ‘Motivational Talk’. The first phase was the fifth year of ‘Motivational Camp’, conducted on 17-19 March focused on 80 students aged 16-17 years old, held at Pulai Springs Resort, Pulai. Whilst the second phase, the second year of ‘Motivational Talk’, was conducted on 18 April, with the same group of students along with their parents at Dewan Teater, Bangunan Dato’ Jaafar Muhammad, Kota Iskandar.

The morning session of the talk was filled with mind-mapping skill as well as stimulating Neuro-Linguistic Programming (“NLP”) approach, a connection between the neurological processes (‘neuro’), language (‘linguistic’) and behavioural patterns learned through experience (‘programming’), in order to achieve specific goals in life.

Later in the afternoon, the students’ parents joined the talk for relationship bonding. The one-day Motivational Talk ended with binding moment between the parents and students through personalised pledge to each other.

Amer Haqim bin Azman 16, from Sekolah Menengah Kebangsaan Kompleks Sultan Abu Bakar said, “I like the mind-mapping method and found it very useful. I have been using the conventional technique to memorise notes but now I will definitely use this especially in history subject. I cannot wait to share this mind-mapping method to my other friends in school”.

“I have written my resolution and pledge to use the NLP element. I choose to be a better person,” said Nurul Azira binti Azian 17, from Sekolah Menengah Kebangsaan Tanjung Adang.

Zailani bin Ab Karim 45, father of Siti Norliana from Sekolah Menengah Kebangsaan Gelang Patah said, “This is the first time I attended a talk that involves parents. It was great to be able to share experience with other parents.”

“I shed tears when I read my daughter’s pledge. Teenagers nowadays unlike us in those days and their needs have also changes. I hope that this programme will be organised again in the future,” said Sarimah binti Ishak 43, mother to Siti Nurayu binti Zainal Abidin from Sekolah Menengah Kebangsaan Kompleks Sultan Abu Bakar.

Nik Surina Suria Nik Abdullah, UEM Sunrise’s Head of Corporate Communication said, “As a caring and responsible corporate citizen, UEM Sunrise has a responsibility not only to its employees, customers and investors, but also to the various communities in which it operates in. UEM Sunrise’s CSR policy focuses on Education Enhancement and Community Development and in implementing the Education Enhancement programmes, we are guided by the four core modules set by PINTAR Foundation to inspire the young generation to become responsible citizens by Promoting Intelligence, Nurturing Talent and Advocating Responsibility”.