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UEM Sunrise Inks Strategic Partnership with Intermedika Co. Ltd. to Promote Healthy Living

KUALA LUMPUR, 18 March 2024 – UEM Sunrise Berhad (“UEM Sunrise” or the “Company”) UEM Sunrise is pleased to announce its strategic partnership with Intermedika Co. Ltd., a Phuket-based consulting firm renowned for its expertise in the Sports, Wellness and Hospitality sectors.

This collaboration marks a significant stride in UEM Sunrise’s mission to elevate a variety of its property developments by incorporating these innovative lifestyle elements, which primarily enhances the Company’s residential and commercial business models.

UEM Sunrise aims to integrate Sports, Wellness, and Hospitality components in its masterplan to keep pace with the global trends and stimulate growth within its developments through an enhanced product proposition – creation of Urban Healthy Hubs.

Key development areas include 3 upcoming projects in Klang Valley, plus 3 potential ones in Iskandar Puteri, Johor. Within these selected sites, Intermedika will support UEM Sunrise in crafting an in-depth business strategy and conducting feasibility studies to boost the development potential, as well as add values to the community.

Sufian Abdullah, the CEO of UEM Sunrise expressed his enthusiasm for this new partnership: "By collaborating with Intermedika, we affirm our commitment to business diversification and meeting the evolving needs of our customers – to bolster a healthy living community through our integrated development”.

Sufian further stated, "We are optimistic for the success of this initiative, as we play to our strength in product design & innovation and remain competitive in the market".

Sharing the same sentiment, Edgar Toral Hernandez, Managing Partner of Intermedika remarked “This strategic partnership promises to create a paradigm shift in property development, firmly positioning UEM Sunrise as a leader in promoting a balanced, healthy lifestyle through real estate innovation”.

Intermedika's extensive background in brand and operational strategy across various regions including Asia, the Middle East, and Latin America will greatly contribute to UEM Sunrise's project development, mainly to fulfill the growing demand for urban healthy living spaces. The aspired sports and wellness-focused developments by UEM Sunrise will feature state-of-the-art fitness centers, outdoor recreational spaces, and amenities to promote active lifestyles.

“By working together, we see a unique opportunity to create vibrant communities that inspire people of all ages to live healthier and foster a sense of well-being. We ensure a cohesive suite of products that are synergistic with UEM Sunrise’s masterplans, trust that the response will certainly be positive”, Edgar added.