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UEM Sunrise’s Educational Aid For Shelter Home 1

KUALA LUMPUR, 27 August 2014 – UEM Sunrise Berhad (“UEM Sunrise”) held a Community Engagement Programme at the Shelter Home for Children, Shelter Home 1, in Petaling Jaya today where 20 children, six girls and 14 boys aged between three and 13 years old, were given educational aid worth RM 32,000.00 for the purpose of defraying the cost of their tuition fees to further enhance their studies.

UEM Sunrise’s Head of Corporate Communication, Puan Nik Surina Suria presented the mock- cheque to the Shelter Home’s General Manager, Mr. Cheok Hoong Poh during a brief presentation held at the home.

Prior to the educational aid presentation, a story-telling session was held for the children by UEM Sunrise staff. The children were enthralled and overjoyed when the staff mingled and spent time with them. Later, the children tucked themselves into mouth-watering snacks sponsored by the Company.

This programme is one of the platforms for UEM Sunrise to engage with the local communities and at the same time expand on the Corporate Social Responsibilities (“CSR”) outreach in the Central Region.

In the Southern Region, UEM Sunrise has adopted 17 schools within Nusajaya in Iskandar Malaysia under the PINTAR programme, where various educational-related initiatives are implemented guided by four PINTAR Core Modules namely; Team Building, Educational Support, Capability & Capacity Building and Reducing Vulnerability and Social Issues. These programmes aim at enhancing better educational outcomes for underserved students in the area.

CSR at UEM Sunrise is categorised into two main pillars – Education Enhancement and Community Development that guides the community initiatives. The Education Enhancement approach was based on a firm belief that education is a fundamental human right and must be extended to every child regardless of sex, race, religion or economic status. UEM Sunrise brings educational benefits to ‘every citizen in every society’ with the objective to create a positive impact especially on the communities surrounding its operations.