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UEMS Launches Third Installation Of Home Ownership Campaign – Signature Selection: Road To Russia 2018 In Conjunction With ‘Discover The Places Where You Belong’ Placemaking Initiatives

UEM Sunrise Berhad (“UEM Sunrise” or the “Company”), one of Malaysia’s leading property developers, is excited to launch the third installation of its highly anticipated home ownership campaign, Signature Selection. Entitled Road to Russia 2018, this year’s campaign continues to offer a wide selection of exclusive properties and attractive lucky draw prizes.


Signature Selection : Road to Russia 2018 is part of the Company’s overarching placemaking initiative entitled ‘Discover the Places Where You Belong’ which illustrates UEM Sunrise’s overall aspiration to be a creative placemaker. More fascinating placemaking programmes will be announced in due course.


As a property developer that prides itself on creating spaces that promote wellbeing and improve one’s quality of life, UEM Sunrise aims at assisting homebuyers not only to find a place they can call home, but to also find a place where they belong.

The selected properties featured in Signature Selection : Road to Russia 2018 are;


Central Region

  • Residensi22 Mont’Kiara and Residensi Sefina Mont’Kiara in Kuala Lumpur
  • Summer Suites in Kuala Lumpur
  • Verdi eco-dominiums, Beethoven, Schuman and Schubert in Symphony Hills, Cyberjaya

Southern Region

  • Impiana, Residensi Ledang, Noble Park and Inspiration Park in East Ledang
  • Imperia, Teega, Almás and Estuari Gardens in Puteri Harbour


  • Twin Villas in Nusa Idaman
  • Bayu Angkasa in Nusa Bayu
  • Melia Residences in Gerbang Nusajaya



The participating properties are selected based on its unique selling proposition that offers Green Living, Waterfront Living and High Living.


To sweeten the deal, eligible purchasers of Signature Selection : Road to Russia 2018 stand to win lucky draw prizes for trips to Moscow, Russia in 2018 to watch the biggest football match of the year;

  • Three lucky couples stand to win six-night trips to Moscow, Russia to watch the Finals;
  • Five lucky couples stand to win four-night trips to Moscow, Russia to watch the opening ceremony of the tournament;
  • Additionally, there are other attractive prizes which include travel vouchers worth RM20,000 each, Tag Heuer watches and even football jerseys to be autographed by world-renowned football superstars namely Lionel Messi, Cristiano Ronaldo, Neymar Jr, Harry Kane and Eden Michael Hazard.


Signature Selection : Road to Russia 2018 which runs from 15 August 2017 to 30 November 2017, also offers discounts and referral fees to purchasers and introducers of selected signature properties.


On top of that, purchasers will also be able to leverage on UEM Sunrise’s EASY Own Plan which offers potential and existing purchasers Easy Entry, Easy Plan and Easy Privileges sales package, to own UEM Sunrise- developed properties in highly sought-after locations.


UEM Sunrise’s EASY ENTRY EASY PLAN EASY PRIVILEGES

EASY Own Plan Low Down payment Rent-to-Own (Locked-in Price) Loyalty Benefits

Unique Sales Packages Easy Financing Extended Defect Liability Period

Property Management Services


Properties that are eligible for UEM Sunrise’s EASY Own Plan are;

  • Verdi eco-dominiums, Beethoven, Schuman and Schubert in Symphony Hills, Cyberjaya
  • Residensi Ledang in East Ledang
  • Estuari Gardens in Puteri Harbour
  • Twin Villas in Nusa Idaman
  • Bayu Angkasa in Nusa Bayu


Commenting on the launch, UEM Sunrise’s Managing Director/Chief Executive Officer, Anwar Syahrin Abdul Ajib said, “At UEM Sunrise, it is about building sustainable communities. We build homes for families to live their lives joyfully, create blissful moments and lasting memories. We are also an advocate of placemaking that is illustrated in our multi-faceted approach to the planning, design and management of public spaces to promote people’s health, happiness and well-being within our built environment. Inspired by that, as part of ‘Discover the Places Where You Belong’ placemaking initiative, we bring back ‘Signature Selection’ offering ‘Road to Russia 2018’ experience. It is not just about winning attractive prizes but more importantly, it is about giving people a place or a community where they belong.”


“Not just that, it is about celebrating the loyalty of our customers by rewarding them with a broader range of benefits and experiences, such as the once-in-a-lifetime trip to Russia to catch the all-revered football match that only happens once every four years. It is also about giving the opportunity to create more memories that our customers can experience and share with their loved ones”, he added.


Similar to the first and second installation of Signature Selection campaigns organised in 2015 and 2016, Trèsorians will also be able to enjoy Trèsor discounts when they purchase selected Signature Selection properties and Trèsor Prime Referral fees. Trèsor is a reward system for loyal purchasers of UEM Sunrise-developed properties.


Also present at the event were Pam Loh, Chief Marketing Officer of UEM Sunrise and Mohamed Rastam Shahrom, UEM Sunrise’s Chief Financial Officer.




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