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Media Highlights

17 September 2021

THE Covid-19 pandemic has been tough on everyone, but we can weather the storm by standing strong and united as a nation – with a smile on our face.


As a caring and fun-loving organisation, UEM Sunrise has launched a series of initiatives for the public under its National Smiles Campaign – Smiling Proud, Smiling Strong and Smiling Together to foster the spirit of unity and happiness as the nation celebrates National Day, Malaysia Day and World Smile Day.


According to UEM Sunrise CEO Sufian Abdullah, the campaign which runs from now till Oct 16 is aligned with UEM Sunrise’s CHIEF (Caring, Honest, Involved, Enthusiastic, Fun-loving) values and inspired by Malaysians’ tenacity, unity and caring spirit.

The campaign logo and concept are based on UEM Sunrise’s ubiquitous Smiley symbol, which represents joy and happiness, in line with the company’s tagline “Find Your Happy”.


In conjunction with Malaysia Day celebrations, UEM Sunrise invites Malaysians to participate in the Smiling Strong creative video contest to inspire positivity while giving back to the community.


All the activities organised are aimed at bringing forth greater happiness and spreading smiles to UEM Sunrise customers, loyalty programme members (Trésorians), social media followers and the public.


If you missed out on the Smiling Proud: Find the Smiley contest and Publika Shopping Gallery’s National Day giveaway, fret not as there are more events to come with attractive prizes.


Current and upcoming campaigns include The Happy Chase 2021 virtual live show, Smiling Strong (a user-generated content video contest), the Go The Distance – Hope and Unity virtual race, Planting Seeds of Happiness and CSR/community outreach programme Smiling Together.


The Happy Chase 2021

Property consultants from UEM Sunrise and hosts will bring viewers on a virtual tour of their exciting developments on offer in Johor and the Klang Valley while sharing the easiest ways to win attractive prizes.


From now till Oct 16, a total of 10 projects will be showcased on seven Facebook Live sessions, which are open to the public on


The residential developments featured are Aspira ParkHomes, Aspira LakeHomes, Aspira Square, Senadi Hills, The Maris, Bayu Angkasa and Serassa Greens in Johor; and Verna Serene Heights, Allevia Mont’Kiara and KAIA Heights in the Klang Valley.


Sufian Abdullah, UEM Sunrise CEO


Stand a chance to win Grab or high tea vouchers by answering a few questions during each session.


House buyers will also get to enjoy rebates and benefits under the Government’s Home Ownership Campaign (HOC) 2021 and Maybank Islamic’s HouzKEY programme, whereby first and second-time house buyers of selected projects will get the opportunity to own their dream home with zero payment during the construction period, zero down payment and 100% financing scheme; great add-on rewards of RM2,500 rebate*, Happy Hour Rewards worth RM6,888* exclusive for Saturday and Sunday bookings, and 12 months zero maintenance fee*.


* Promotions are unique to each property and virtual tour session, and terms and conditions apply. For more info or to RSVP, visit


For the full schedule of The Happy Chase 2021 virtual live show, go to


Smiling Strong

Spread positivity, do your part for the community and stand a chance to win attractive prizes.


Organised in conjunction with Malaysia Day, Smiling Strong is a user-generated content contest that invites the public to spread positivity while giving back to the community in true Malaysian spirit.


Share a video or compilation of all things that inspire you or can inspire others. The contest runs from now until Sept 27.


For every entry received via the Smiling Strong contest, UEM Sunrise will donate essential packs to charity. The donations will be distributed during World Smile Day on Oct 1.


For every entry received on Instagram, UEM Sunrise will donate essential packs to identified food banks, homes and communities.


The donations will be distributed during World Smile Day on Oct 1 under the Smiling Together initiative.


The most creative videos will be selected as winners, with RM1,500 (first place), RM1,000 (second place), RM800 (third place) cash prizes and 20 consolation prizes of RM100 e-vouchers to be won.


Details of the contest can be found on UEM Sunrise Instagram. More information is also available at


Go The Distance virtual race

Participants can walk, run or cycle to win attractive lucky draw prizes. As many as 800 participants can walk, run or cycle at least 5km anywhere and anytime between Sept 16 and Oct 22 in this virtual race.


It serves to promote a healthy and balanced lifestyle, and to act as a positive platform that can motivate the community to stay active and united. Register now at https://bit.lyRacexasiaUEMSunriseGoTheDistance.


Planting Seeds of Happiness

Plant seeds of happiness on Oct 2 at a virtual planting workshop exclusive for UEM Sunrise customers and residents called Trésorians to promote the Greening Malaysia Programme.





Source: The Star


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