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UEM Sunrise Ushers In CNY Festive Mood

Media Highlights

08 February 2021

KUALA LUMPUR: Property developer UEM Sunrise Bhd is planning to bring about physically-distanced cheer during the Chinese New Year period with a virtual open house on the company’s website. 


Users can navigate to different rooms in each project via virtual 360° show unit tours, accompanied by a chief happiness officer digital avatar. 


“Despite the current movement control order (MCO), we still aim to bring the festive cheer and spirit of Chinese New Year to the public and our customers right to their homes through our attractive rewards and fun-filled digital content,” said UEM Sunrise chief marketing officer Kenny Wong.


“With the success of last year’s The Happy Chase campaign, UEM Sunrise stays motivated in giving everyone the opportunity to purchase their dream homes through simple and stress-free steps, whether they are young, new, matured or seasoned homebuyers,” he added.


UEM Sunrise is collaborating with popular content creator and comedian Harvinth Skin who will be featured in a series of videos as a feng shui master – Master See Beh Huat. 




The No 1 Indian Feng Shui Master will share his pearls of wisdom on how everyone can find prosperity and happiness in the coming Year of the Ox with some property and interior design tips and tricks, peppered with thigh-slapping hilarity. 


Meanwhile, a Chinese New Year campaign promising stress-free benefits, rebates and lucky draw goodies worth up to RM38,888 for homebuyers will run in tandem with the open house.


Themed #MustCariOng, the campaign is to serve as a spark of positivity and good festive cheer during the ongoing movement control order to curb the spread of the Covid-19 pandemic.


A series of digital activities are being rolled out to put a smile on the public and homebuyers’ faces.


In addition, homebuyers will stand a chance to win attractive prizes, including a Thermomix TM6, an iPhone 12, or angpow rebates worth up to RM38,888 off their next UEM Sunrise home purchase in a Chinese New Year lucky draw, upon signing the Sales and Purchase Agreement (SPA) before March 31 this year.


During the campaign, UEM Sunrise is also offering stress-free waivers on SPA and loan legal fees, and stamp duty waivers under the HOC campaign on participating projects in the central and southern regions. 


Several prominent properties such as the Residensi Ava, Solaris Parq, Allevia and KAIA Heights in the central region, and Aspira ParkHomes and Senadi Hills in Iskandar Puteri, Johor, are offering attractive bargains for this festive season.


Lucky homebuyers of selected properties will also receive free maintenance fees up to two years and 24 months of free TM Unifi broadband subscription starting from the date of vacant possession.

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