We strive to raise awareness on the importance of education via our programmes as it’ll help inspire young members to shape their futures. Also, we want to create a balance between our economic ambitions and social responsibility to create a positive impact. The programmes include specific areas of focus:
We support a collaborative approach to upskill talents and build capabilities to come out at full potential in our communities and workplaces
We prioritise localised capacity building and livelihood enhancement projects for continuous improvement in our communities’ quality of life
We continually innovate and support new ways to meet social and environmental legal requirements, industry practices and fiscal incentives through organic growth or empowerment
We strive to develop differentiated products and services, building awareness and encourage vendor, supplier & service provider growth through sustainable solutions
Promoting Intelligence, Nurturing Talent And Advocate Responsibility (PINTAR) is a collaborative social responsibility initiative to improve the motivation of students via education. We hope to inspire young Malaysians to be responsible citizens in society. Our support of the programme dated back to 2008 and they are based on these four core modules:
BukuHub is a community library project launched in collaboration with the Ministry of Housing and Local Government (KPKT). Students now have greater accessibility of information and reading materials from mini-libraries and reading corners. You can find BukuHubs in 12 locations.
BukuHub provided a temporary home for knowledge where people can read and donate books. More than 20,000 books were collected and placed at all UEM Sunrise BukuHubs locations.
While dealing with the impact of the flood, we undertook various initiatives to support communities in distress, which encompassed the following relief efforts:
To source basic necessities for flood victims
to The Maris homeowners in Desaru Coast
We believe in inclusivity and fair employment by providing employees with opportunities based on merit. Everyone deserves to enjoy their lives in vibrant and inclusive communities and workplaces.
Take a look at our workforce breakdowns for a better understanding.
We live by the motto ‘Find Your Happy’ which is why we provide the best opportunities for personal growth and career development for our people. We believe investing in an efficient workforce is part of an ongoing sustainable solution. Multiple approaches were used to cover the overall growth and development:
Direct conversations with the top management by implementing the CHIEF Chat & Jom Sembang.
Encouraging our people to learn and grow continuously via LinkedIn Learning.
Enabling our people to work out their own development plans and explore internal job opportunities.
We provided training sessions to prepare our people with the right skills and mindset. With this, we’re also happy to reward them through the Talent Philosophy and Strategy & Framework that earmarks them for promotions and special recognition awards.
Other initiatives also include:
For a detailed analysis, view the breakdown of training hours put in by our people: