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Overwhelming Response for UEM Sunrise’s Aurora Melbourne Central Development
Kuala Lumpur, 24 November 2014 – UEM Sunrise Berhad (“UEM Sunrise”), one of Malaysia’s leading property developers, breaks sales records for its first property development in Australia, Aurora Melbourne Central, with more than 95% of the total residential units in the development taken up over two weeks of exclusive worldwide preview launch.
Aurora Melbourne Central is Melbourne’s only residential development with direct underground connection to the rail network, the Melbourne Central Station as well as the CBD’s largest continuous retail precinct comprising of Melbourne Central Shopping Centre, Emporium, Myer, David Jones, GPO and the Bourke Street Mall. The development is centrally located on La Trobe Street, in the heart of Melbourne’s central business district with all the conveniences at its doorstep including the RMIT University, State Library of Victoria and two tram super stops, enabling travel to other key attractions in just a matter of minutes.
The 92-storey skyscraper, comprising retail, commercial office, serviced apartment/hotel and residential units is set to be Melbourne’s largest integrated mixed-use development. The development enjoys an unparalleled and unsurpassed location, connectivity and convenience to everything that truly matters.
Anwar Syahrin Abdul Ajib, Managing Director/Chief Executive Officer of UEM Sunrise said, “We are proud to launch Aurora Melbourne Central, our maiden venture in Australia. It has an enviable location, one-stop convenience and unrivalled connectivity to transport networks. We are honoured with the overwhelming support from the purchasers and vote of confidence from the investors in UEM Sunrise’s properties. Aurora Melbourne Central is¬¬¬ a clear testament to our ongoing commitment to building high-quality and unique homes in the markets we operate in.”
Approved by the Planning Minister of Victoria, Australia in September this year, the project is expected to be fully completed in 2019.
Commenting on the strong interest in the Australian real estate market, Anwar Syahrin Abdul Ajib added, “A combination of factors such as the record low interest rate, attractive yields and favourable exchange rates against the Australian dollar mean that properties in Australia are more attractive than before. UEM Sunrise believes in the long-term economic and investment fundamentals of the Australian property market. As we continue our plans to strategically expand regionally, we will be actively on the look out for opportunities in Australia.”
In October 2013, UEM Sunrise also announced the acquisition of a land parcel in Mackenzie Street, situated in the eastern precinct of the Melbourne CBD. Located a short distance away from Aurora Melbourne Central, the development known as “The Conservatory” enjoys premium view towards the treasured Carlton Gardens. The Conservatory is targeted to be launched in the second quarter of 2015.