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UEM Sunrise Brings ‘Zaha Hadid Architects : Reimagining Architecture’ Exhibition To Singapore In Conjunction With The Launch Of Mayfair, Melbourne

For the first time ever, Singaporeans can now gain insight into the works of the late Dame Zaha Hadid at the ‘Zaha Hadid Architects : Reimagining Architecture’ exhibition, which opened at ArtScience Museum, Marina Bay Sands today.

UEM Sunrise Berhad (“UEM Sunrise” or the “Company”), an international lifestyle and property developer, brings the first-of-its-kind exhibition series on the world-renowned architecture and design firm to Southeast Asia, with a stop at Singapore after its premiere at the Kuala Lumpur Architecture Festival 2017 last month.

The exhibition will then travel to Melbourne, Australia to coincide with the Company’s official launch of Mayfair for the Australian market – an ultra-luxuriously development in Melbourne which is one of the last developments designed by Zaha Hadid herself.

Mayfair is UEM Sunrise’s latest addition to its development portfolio in Melbourne. Located on St Kilda Road, Melbourne’s most premium boulevard, the development features a limited 158 ultra-luxurious residences with a Gross Development Value of approximately RM1.1. billion. Mayfair will set new industry standards for ultra- luxurious living through bespoke experiences complete with private lift lobbies, a car valet system as well as custom-designed signature Zaha Hadid pieces. The development is expected to be completed by Q2 2021.

The exhibition series will showcase a range of Dame Zaha Hadid’s works, spanning across 40 years during which she grew to become an industry pioneer who redefined architecture. She was also the first woman to receive the prestigious Pritzker Architecture Prize. Exhibits will include sketches, photographs and scale models of some of her early works, such as the Phaeno Science Centre and the Vitra Fire Station in Germany all the way to major projects such as the Guangzhou Opera House, the Sheikh Zayed Bridge at Abu-Dhabi and the London 2012 Olympic Aquatics Centre.

Visitors of the exhibition will gain insight into the workings of an architecture and design maestro, as well as Zaha Hadid Architects, her design firm which currently continues her legacy by upholding her vision and design philosophy. With a practice of integrating ecological materials and sustainable construction practices to produce innovative undulating designs, the global architecture and design brand continues to deliver practical solutions that address new design challenges of our era.

“We are honoured to present our work at ArtScience Museum – a bastion of the arts and sciences where the intersection of culture and technology is celebrated and appreciated by all of its visitors. We hope that with our selection of seminal projects, visitors will develop a greater understanding of the remarkable possibilities offered by architecture and design, and learn more about the Zaha Hadid design story that is fundamentally driven by inventiveness and imagination,” said Michele Pasca di Magliano, Associate Director of Zaha Hadid Architects. Michele was also the project director behind the award-winning d’Leedon residential complex in Singapore.

Commenting on the opening of the exhibition, Anwar Syahrin Abdul Ajib, Managing Director/Chief Executive Officer of UEM Sunrise said, “Developing communities of the future is a priority for UEM Sunrise, and it is our mission to create sustainable environments in the markets that we operate in. This goes beyond delivering quality developments for its people as we work to develop the best quality of life for everyone too. We want to create opportunities for people to access new knowledge that will go a long way in developing the softer aspects of a cultured and cohesive community.”

“Zaha Hadid Architects : Reimagining Architecture is one of our landmark initiatives. Not only will visitors of the exhibition gain a deeper understanding of Zaha Hadid’s legacy, the exhibition series is also a tribute to all our customers and partners in the various markets who have supported the expansion of our geographical footprint over the years. We would like to thank Zaha Hadid Architects for being an invaluable partner in making the exhibition a reality. We are honoured to have them design Mayfair, and together with Australian-based design and architecture practice Elenberg Fraser, we are confident that Mayfair will be a legacy for the Melbourne city skyline for many years to come,” he added.

The opening of ‘Zaha Hadid Architects: Reimagining Architecture’ was officiated by Tan Shao Yen, President of Board of Architects, Singapore. Ong Chee Wei, UEM Sunrise’s Head of Operations, Australia was also present.

The ‘Zaha Hadid Architects: Reimagining Architecture’ exhibition is presented by UEM Sunrise in collaboration with London-based Zaha Hadid Architects and Singapore-based Luxx Newhouse Group. It will run from 6 to 15 August 2017 at ArtScience Museum. Admission is free with two timed sessions of 10am to 2pm and 2pm to 7pm. Visitors should register for admission at reimagining-architecture.com.