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UEM Sunrise Unveils Refreshed Brand to Mark Next Chapter of Focused Growth

KUALA LUMPUR, 31 JULY 2026 – UEM Sunrise Berhad (“UEM Sunrise” or “the Company”) introduced its refreshed corporate brand, marking a significant milestone in the Company’s evolution as it sharpens its strategic focus, strengthen execution and reinforces its commitment to creating long-term value for customers, shareholders, communities and the nation.

The refreshed brand of A future worth building is an external expression of UEM Sunrise’s renewed Purpose and strategic priorities under a unified ethos that will guide UEM Sunrise’s next chapter of growth. The brand refresh signals UEM Sunrise’s evolution into a more focused real estate player, built on three strategic growth pillars of Property Development, Property Investment, and Ventures & Investments.

Together, these pillars create a more balanced and resilient business model. They enable the Company to deliver better thoughtful developments, grow recurring income and pursue strategic partnerships. Supported by disciplined capital allocation and portfolio optimisation, they strengthen the Company’s ability to deliver sustainable long-term growth.

UEM Sunrise’s Managing Director and Chief Executive Officer, Shaharul Farez Hassan, said the refreshed brand goes beyond a new corporate identity. It embodies the Company’s deep commitment to purposeful growth and long-term value creation.

“A future worth building is our philosophy for how we create value and the standard we hold ourselves accountable to. Every decision we make today should strengthen the communities we serve, create enduring value for our shareholders and contribute meaningfully to Malaysia’s future.

As the business continues to evolve, we are focused on disciplined execution, responsible capital allocation and building a resilient portfolio that delivers sustainable long-term growth. Our Purpose guide how we curate opportunities with intent, create with ambition and deliver with discipline.”

Central to the refreshed brand is the Seed, a symbol that articulates UEM Sunrise’s belief that every meaningful development begins with deliberate intent. Every seed represents potential, but its impact depends on thoughtful decisions made from the very beginning.

For UEM Sunrise, this represents an enduring philosophy of stewardship of knowing what to build, where to build, when to build and, just as importantly, when to preserve. It is an approach that balances commercial discipline with the responsibility to create places that generate lasting value for people, businesses and future generations.

This philosophy is reflected throughout the Company’s portfolio. Alongside developing vibrant townships and integrated communities, UEM Sunrise has also made deliberate choices to preserve natural assets where they create greater long-term value. SIREH Park, one of Malaysia’s largest urban parks, exemplifies this commitment to benefit communities for generations. It reinforces the Company’s belief that nation-building is not defined solely by what is developed, but also what is thoughtfully preserved.

For nearly six decades, UEM Sunrise has contributed to Malaysia’s urban development by creating places that have shaped the way people live, work and connect. From pioneering the transformation of Mont’Kiara into one of Kuala Lumpur’s most sought-after addresses, to master planning Iskandar Puteri into a catalyst for Johor’s economic growth, the Company has consistently demonstrated that real estate has the power to strengthen communities, attract investment and support national development agenda.

Looking ahead, UEM Sunrise will continue to build on this legacy through disciplined execution, operational excellence and responsible growth. Guided by its renewed Purpose, the Company remains committed to creating connected communities, unlocking sustainable value and shaping places that stand the test of time.



^{Members of UEM Sunrise’s board and management team mark the unveiling of the Company’s refreshed brand "A Future Worth Building." From left: Azmy Mahbot, Chief Ventures & Investment Officer; Leong Jee Van, Chief Property Development Officer; Emily Teh, Chief Marketing Officer; Datin Sri Badrunnisa Mohd Yasin Khan, Independent Non-Executive Director; Shaharul Farez Hassan, Managing Director/Chief Executive Officer; Christina Foo, Senior Independent Non-Executive Director; and Chari T.V. Thirumala, Independent Non-Executive Director.}

^{UEM Sunrise’s refreshed brand mark featuring the tagline “A Future Worth Building”.}