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UEM Sunrise steps into NFT space to enhance homeownership experience

Media Highlights

05 December 2022

As one of Malaysia's most renowned and reputable property developers, UEM Sunrise Bhd needs little introduction. Having set the benchmark for high-quality and sought-after projects, the company has continually evolved to elevate the homeownership experience at its developments.


UEM Sunrise's latest endeavour reinforces that reputation. It recently made a foray into the non-fungible token (NFT) space by launching a limited-edition NFT collection exclusively for its homebuyers. This makes the company one of the first property developers in the country to leverage NFTs, Web3 and blockchain technology.


The NFT collection launched by the developer delivers great value and utility to homebuyers as it is pre-loaded with subsidies and offers. An industry leader, UEM Sunrise is now the first to venture into the exciting world of NFTs, giving its clients unprecedented value in their homeownership journey.


Happy Goals by UEM Sunrise

UEM Sunrise is the first property developer to introduce and give away limited-edition NFTs. The Happy Goals by UEM Sunrise campaign allows homebuyers to collect these NFTs that come with several beneficial and exciting rewards.


The year-end campaign was launched on Nov 8 and will continue until Dec 31, 2022. As a brand that strives to inspire joy and happiness, it is synonymous with Happy Goals by UEM Sunrise, which celebrates the passion for football in Malaysia. The campaign coincides with the 2022 FIFA World Cup, which will be held from Nov 20 to Dec 18 in Qatar.


With the world's biggest football tournament currently taking place, the Happy Goals by UEM Sunrise campaign is timely as it helps fuel the support and passion for football in the country. The NFT collection not only leverages the fanfare surrounding the sporting event but also features UEM Sunrise's very own Happy Tiger. This combination serves as a fitting first step into the developer's metaverse journey, which provides the foundation for its virtual community.


Roaring into the future

The Happy Goals by UEM Sunrise campaign features an NFT collection inspired by the company's Happy Tiger. With 2022 being the Year of the Tiger in the lunar calendar, UEM Sunrise's Happy Tiger is regularly featured in the developer's campaigns, such as the Happy Duo Duo CNY campaign earlier this year and the Ini Baru Raya campaign.


For UEM Sunrise, the Happy Tiger was created to give significance to the Year of the Tiger as well as raise awareness of Malaysia's symbol of bravery and strength - the Malayan Tiger. As the species is endangered, the Happy Tiger aspires to drive awareness of the need to protect and conserve our national symbol.


With 2022 coming to a close, UEM Sunrise is wrapping up the year with a bang - with the UEM Sunrise Happy Tiger Football Moments Collection. Fittingly, the Happy Tiger is at the forefront of the NFT collection, dressed in cute football jerseys replicating iconic football moments from the beautiful game that football fans around the world love and remember.


These limited-edition NFTs depict the Happy Tiger celebrating moments of magical skill, last-minute goals, impossible goalkeeping saves and iconic images of joy and celebration. The unique one-of-a-kind illustrations see the Happy Tiger wearing the football jerseys of past winners like the mercurial Brazil, artful Argentina, skilful Spain, determined England and flamboyant France. It also features the tiger adored in the colours of contenders such as Portugal.


Enhanced value for homebuyers

The UEM Sunrise Happy Tiger Football Moments Collection encompasses six NFT designs, each with a different theme - UEM Sunrise Happy Skills, UEM Sunrise Happy Winners, UEM Sunrise Happy Celebrations, UEM Sunrise Happy Football, UEM Sunrise Happy GOAT and UEM Sunrise Happy Control.


The limited-edition NFTs are available to customers who are registered with UEM Sunrise. Best of all, the NFTs come pre-loaded with special rewards, which homebuyers can redeem in full when they purchase one of the featured developments by UEM Sunrise. The participating properties include KAIA Heights, Allevia Mont'Kiara and Forest Heights.


Successful homebuyers not only get to keep a coveted and unique NFT but also the opportunity to redeem utility value worth up to RM100,000 and subsidies, which the developer will bear. Those who have successfully registered can also participate in UEM Sunrise’s IG contest that’s happening every Saturday from now till 16 Dec 2022 and win prizes worth up to RM5,000.


You are invited to join UEM Sunrise’s digital community on Discord and Telegram which will be launching on 2023. Do stay tuned on their social media channels (FB and IG) to get updated on this.


The digital community aims to provide the latest updates on special promotions, upcoming launches and event fun games and activation. 


Here, they can get the latest updates on UEM Sunrise's special promotions and upcoming launches.


With the Happy Goals by UEM Sunrise campaign, the property developer is taking the homeownership experience to new heights. By offering exclusive rewards and unique collectable NFTs, it has demonstrated its reputation as a trusted partner of consumers searching for their dream homes.


To find out more about UEM Sunrise's Happy Goals campaign and to register your interest, visit the official website here. Terms and conditions apply.


Source: The Edge Market



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